REALTORS® · Columbia, SC
Don't make a move without us.
Terry and Yolanda Taylor help buyers and sellers across Columbia and the Midlands move with a plan, a weekly phone call, and someone in their corner at the negotiating table.
Why this works
Marketing is the part most agents skip
Listing a home puts it on the MLS and waits for someone else to bring a buyer. That is where most of the business stops. The homes that sell for more are the ones that get shown to the right people, in the right places, before the sign ever goes up.
How buyers actually find you
Relevancy, recency, proximity
Three things decide whether marketing reaches the person who is actually ready to move. Every page on this site is built to hit all three at once, which is why there is a page for each neighborhood and each situation instead of one page trying to cover everything.
- Relevancy
- Written for one situation at a time. A first-time buyer and someone settling a parent's estate are not the same person and should not read the same page.
- Recency
- Kept current. Market conditions from eighteen months ago are not information, they are decoration.
- Proximity
- Specific to the street, not the county. Columbia, Lexington, Blythewood, Forest Acres and the neighborhoods inside them.
Position. Impact. Conversion.
The E.P.I.C. framework
Four parts to every home we list, and each one has a job. You will know what we are doing, why, and what comes next.
Equity
Three prices built from the comps on your street, each with what you would walk away with, and a pre-listing inspection so you know what a buyer will find before they do.
Presentation
Professional photos, a walkthrough video, and a description written for the buyer most likely to want your home, all done before anything goes public.
Impact
Paid Facebook and Instagram ads and a website for your home alone, so it reaches people who were not searching yet. One of our listings reached 12,602 people in eight days.
Campaign
Everything goes live on the same day. Then a phone call from us every week, and a fresh price check every month, until it sells.
Buying instead?
The R.E.A.L. framework
Most buyers start by looking at houses. We start by getting you ready to win the right one, because the buyer who gets the good house is usually the one who was ready first.
Ready
Pre-approved and represented before we tour anything, so you can act the day the right one appears instead of scrambling.
Educated
What your budget really buys in the parts of town you are considering, before you fall in love with something out of range.
Aligned
Fewer homes, and better ones. We build the search on what matters to you and tell you plainly what we think of each one.
Locked
Offer strategy, inspections, financing and closing, run so the ending is boring.
The situation you are actually in
Different circumstances, different plans
The fundamentals do not change. The sequence, the timing and how much coordination it takes change completely. Start where you actually are.
01 / SELLING YOUR HOME
Sell with a launch, not a listing
Three prices with your net on each, professional photos and video, paid ads, and a call from us every week.
02 / WHAT YOUR HOME IS WORTH
What your home is worth, from the comps on your street
Not an online estimate: a number built from recent sales near you, with what you would walk away with.
03 / DOWNSIZING
Moving to less house
We plan the sale and your next home together, so the move happens on your timeline.
04 / SELLING A HOME DURING DIVORCE
Selling during a divorce, handled with care
We keep both of you informed equally and work alongside your attorneys, so the sale moves forward without taking sides.
05 / PROBATE AND TRUST SALES
Selling an inherited home
We help the executor or trustee prepare, price, and sell the property, and coordinate with the estate attorney along the way.
06 / BUYING A HOME
Buy with a plan, not a guess
Pre-approval first, a focused search, and an offer run all the way to the closing attorney.
07 / FIRST-TIME BUYERS
Your first home, explained step by step
Every term in plain language, from pre-approval to the keys, and no question is too small.
08 / TRADING UP
Outgrowing your first home
We line up the sale and the purchase so you are not carrying two homes or rushing into the wrong one.
09 / RELOCATING TO THE AREA
Moving to Columbia from somewhere else
We help you learn the areas, focus your search, and time the move around your start date.
10 / VA AND MILITARY BUYERS
VA buyers and PCS moves to Fort Jackson
Both of us are Military Relocation Professionals, and we plan around your report date.
What our clients say
5.0 from 246 SoTellUs reviews5.0 from 133 Google reviews
“Selling a home can be a stressful and challenging process, but we had complete confidence in Terry and Yolanda every step of the way. Their commitment, communication, and attention to detail provided us with tremendous peace of mind.”
“They guided us and supported us from the very first phone call we made with them. They have communicated every step of the way, even going above and beyond with one of the small issues in the new house.”
“You handled business professionally and timely. You answered every question and provided helpful information. The moving truck is an added bonus!”
Meet Terry and Yolanda
Hear from us in our own words before you ever pick up the phone.
Quick tips
A minute with us
Short videos on buying, selling, and doing it right. New picks every day.
See them all on YouTube →20 Years in Real Estate: It's All About People
Final Walkthrough: Verify, Don't Assume, Bring Pros
House Hunting Secrets: 3 Steps for Success
Columbia and the Midlands. Buying, selling, and everything in between. Two people who have done it before.
Where we work
The parts of the Midlands we know best
From the blog
Local market insight
2026-11-06 · 9 min read
Should You Buy a Home During the Holidays in Columbia, SC?
Thinking about buying a home in November or December? Here is how Midlands buyers can use a quieter season to their advantage, and how to plan around holiday schedules.
2026-10-29 · 9 min read
Should You Sell Your Home During the Holidays in Columbia, SC?
Many sellers wait for spring. Here is when a holiday listing makes sense, what the season costs you, and how to price, photograph, and close around it.
2026-10-16 · 9 min read
How to Make an Offer on a House in South Carolina (2026 Buyer’s Guide)
You walked through the house. You can already see where the couch goes. Now comes the part most buyers dread: putting a number on paper.
2026-10-09 · 6 min read
Selling a Home in Columbia and the Midlands: A Seller's Guide
Before you decide anything about selling, you need two numbers: what your home will sell for and what you will walk away with. Here is how to get both, and what comes after.
Find us
Right here in Columbia
8012 Garners Ferry Rd, Suite E, Columbia, SC 29209
Who we are
Taylored Realty Team is a real estate brokerage in Columbia, SC, run by Terry and Yolanda Taylor. Yolanda has been a REALTOR® since 2004 and is the Broker-in-Charge. Terry has been licensed since 2007 and runs the systems that keep every file and every deadline on track. Between us, we bring more than 40 years of combined experience to buyers and sellers across the Midlands.
We are a husband-and-wife team, and we work every client together. Most of our business comes from past clients selling again, from people they send our way, and from neighbors who watched us work a listing on their street and called when it was their turn. You can meet us on video before you ever pick up the phone.
Where we work
Our office is on Garners Ferry Road in Southeast Columbia, and most of our work is in Richland, Lexington, and Kershaw counties. That includes Columbia itself, Lexington, Blythewood, Forest Acres, West Columbia, Chapin, Elgin, Hopkins, and Sumter. We help clients elsewhere in South Carolina on request.
Each of those places is its own market. A brick ranch near Fort Jackson, a newer two-story in Northeast Columbia, and a home near Lake Murray draw different buyers and sell on different timelines. Knowing which is which is a big part of pricing a home right and of telling a buyer what their budget really buys.
How we sell a home
We do not put a home on the market and wait. Before a listing goes live, we bring you three prices built from the comps on your street, each one with a net sheet showing what you would actually walk away with. We order a pre-listing inspection, so you know what a buyer's inspector will find before they find it.
Then the home gets professional photos, a walkthrough video, and a description written for the buyer most likely to want it. We run paid Facebook and Instagram ads and give the home a website of its own, so it reaches people who were not searching yet. After launch, we call you every week whether there is news or not, and we review the price with you every month until it sells. The whole method is laid out on how we sell your home, and you can start with what your home is worth.
How we help you buy
Buying starts with getting ready, not with touring houses. We help you get pre-approved, sign on as your agent so we are on your side of the deal, and show you what your budget buys in the parts of town you are considering. Then we focus the search on what matters to you, write the offer, and walk you through the due diligence period and every step to the closing attorney's table.
First-time buyers, families trading up, people relocating to Columbia, and military families on PCS orders to Fort Jackson all start in the same place. Both of us are Military Relocation Professionals. Read how we help you buy or start with our page for first-time buyers.
What our clients say
Our clients rate us 5.0 stars on both Google and SoTellUs, and South Carolina REALTORS® has recognized Yolanda with its Circle of Excellence award since 2017. What clients mention most is the communication. One seller put it this way: "We were informed every step of the way and never felt out of the loop on any stage of the process."
After closing, we stay in touch. Our clients can use the TRT Moving Truck on moving day, and we are still a phone call away when you need a recommendation or a question answered years later.
Start here
If you are thinking about selling, start with selling your home in Columbia and the Midlands. If you are buying, start with buying a home. Either way, the first step is a conversation about you, your goals, and your timeline. Call us at (803) 422-2226 or send us a note, and we will tell you exactly what happens next. Don't make a move without us.
Frequently Asked Questions
What areas does Taylored Realty Team serve?
We work mainly in Richland, Lexington, and Kershaw counties, including Columbia, Lexington, Blythewood, Forest Acres, West Columbia, Chapin, Elgin, Hopkins, and Sumter. We help clients elsewhere in South Carolina on request.
How long have Terry and Yolanda Taylor been in real estate?
Yolanda has been a REALTOR since 2004 and a broker since 2007, and she is the team's Broker-in-Charge. Terry has been licensed since 2007. Together they have more than 40 years of combined experience.
Do you work with both buyers and sellers?
Yes. We help sellers price, prepare, and market their homes, and we help buyers get ready, find the right home, and get all the way to closing. Many of our clients do both at once when they move up or downsize.
Thinking about a move?
Let's figure out your next step together. No pressure.