The method
How We Sell Your Home, Step by Step
How Taylored Realty Team sells a home in Columbia, SC: pricing built on real comps, professional photos and video, paid social ads, and weekly updates until it closes.
The short version
A lot of homes in Columbia get sold the same way. The agent takes a few photos, types the listing into the MLS, puts a sign in the yard, and waits for the phone to ring. Sometimes that works. When it doesn't, the seller finds out three weeks later, usually because nobody called them.
We run every listing on a method with four parts, and each one has a job. Equity is where we set the price and decide how we are going to defend it. Presentation is how your home looks and reads before a buyer ever walks in. Impact is how we put it in front of people who were not already scrolling the MLS. Campaign is how we run the launch, keep you informed every week, and handle the offers when they come.
Behind all four sits the same rule we use with every client: every document gets explained in plain language before you sign it. You will always know what is happening, why, and what comes next.
Equity: your price is a position, not a guess
Most pricing conversations start and end with "here are your comps." Comps matter, and we pull them from Consolidated MLS for every home we list. But a list of recent sales is not a pricing strategy. The real question is where your home should sit against everything a buyer will compare it to this week, and what that choice does to your negotiating position later.
So we bring you three prices instead of one. A balanced price that sits where the comps say the market is. An aggressive price set to draw the most attention and the most buyers in the first days, which often leads to competing offers. And a stretch price for sellers who want to test the top of the market and understand the trade-off. Each one comes with what has to go right for it to work and what could go wrong, because a price that looks good in the living room and sits for two months does not help anybody.
Next to each price we put a net sheet, so you see what you would actually walk away with after the payoff, the deed stamps, the prorated taxes, and the rest of the closing costs. Sellers make better decisions looking at the number that lands in their account than at the number on the sign.
We also order a pre-listing inspection before your home goes live. It is one of the most useful things a seller can do and one of the least common. When you know about the roof, the crawlspace, or the water heater before a buyer does, you decide what to fix, what to disclose, and what to price in. When a buyer's inspector finds it first, the buyer gets to decide, usually in the middle of your contract and usually with a repair request attached. Knowing first protects your price.
The price is your decision. Our job is to make sure you choose it with the full picture in front of you, and to execute whichever one you pick the same way.
How We Sell Your Home, Step by Step
Presentation: buyers decide online before they decide in person
Almost every buyer meets your home on a phone screen first. In a few seconds of scrolling they decide whether it is worth a showing. That decision gets made on the photos, the video, and the first two lines of the description, which is why we treat all three as the most important part of the listing.
Professional photography on every listing, paid for by us. Not phone shots, and not only for the expensive homes. A $200,000 starter home in Southeast Columbia deserves to look as good online as anything else in its price range, because that is who it is competing with.
A walkthrough video. Photos show rooms. A video shows how the home flows from one room to the next, which is the thing buyers most want to know and the hardest thing to get from still pictures. Terry opens and closes our listing videos on camera, so buyers see the people behind the listing as well as the house.
Copy written for one buyer. We write the listing description for the person most likely to buy your home, not as a list of features. A move-up family in Northeast Columbia cares about different things than a buyer looking at a 1950s brick ranch near Forest Drive, and the description should read like it knows that.
Impact: we go find buyers instead of waiting for them
Putting a home in the MLS reaches the buyers who are already searching. That matters, and every one of our listings goes into Consolidated MLS, which also feeds the large home search websites. But the buyer for your home is not always somebody already searching. Sometimes it is a family who has been thinking about moving for a year and has not opened Zillow yet, or someone renting two miles away who would buy tomorrow if they saw the right house.
That is who paid advertising reaches. We run paid Facebook and Instagram ads for our listings, shown to people in and around Columbia under Facebook's rules for housing ads. They see your photos and video in their feed whether or not they were looking for a house that day.
Here is what that looks like in practice. Our ad for 750 Wimbee Court in Blythewood reached 7,128 people in six days. Our ad for 700 Bell Flower Lane reached 12,602 people in eight days. Those are people who saw the home in their own feed, counted by Facebook, before most of them would ever have found it on a search site. That is the difference between a listing and a launch.
Every listing also gets its own website. One address, one home: every photo, the video, the details, and a way to reach us, with nothing else competing for attention. It is where our ads send people, and it is the link we share with buyer's agents, neighbors, and anyone who asks about your home. When somebody asks a buyer "which house was that?", there is one place to point them.
Then we pay attention to what happens. Who clicked, who watched the video, who asked a question. That tells us whether the price and presentation are working, usually long before showings would.
Campaign: you don't list, you launch
The first two or three weeks a home is on the market are the weeks it gets the most attention it will ever get. In the twelve months ending October 2026, half the homes that sold in our three main Columbia ZIP codes were under contract within about four weeks, according to Consolidated MLS closed sales. A home that misses that window gets compared to every newer listing that comes after it. So we do not go live until everything is ready at once: the price chosen, the inspection done, the photos and video finished, the website built, and the ads set to start on launch day.
A phone call every week. Once you are live, we call you every week whether there is news or not. Not an automated email report you have to decode, a real conversation. How many people saw the listing, how many showings, what buyers and their agents said, what the market around you did, and what we recommend next. You should never have to call us to find out how your sale is going.
A price check every month until it sells. The market keeps moving after you list. New homes come on near you, others go under contract, and buyers' sense of value shifts with them. Every month we pull fresh comps and sit down with you on where your price stands. Sometimes the answer is to hold. Sometimes it is to adjust before the listing goes stale. Either way, you decide with current numbers instead of the ones from the day we listed.
Offers, side by side. When offers come in, we put each one on its own net sheet so you can compare them by what you actually walk away with, not only the top-line price. A higher offer with a big repair request, seller-paid closing costs, or a shaky financing plan is not always the better offer. We walk you through every term in plain language before you respond.
Through closing and after. Once you accept, we manage the inspection, appraisal, and every deadline through the closing table. And we don't disappear when the check clears. Our Full Move Method keeps us in touch after closing, including the free use of the TRT Moving Truck on moving day.
Don't make a move without us. Tell us about your home and we will walk you through what this would look like for yours.
Frequently Asked Questions
How long does it take to sell a home in Columbia, SC?
It depends on the price, the condition, and the part of town. In the twelve months ending October 2026, half the homes that sold in ZIP codes 29209, 29229, and 29206 were on the market for 27 days or less, according to Consolidated MLS closed sales. Homes priced right and presented well from day one tend to sell faster than ones that start high and come down.
Do I pay for the photos, video, and ads?
No. Professional photography, the walkthrough video, the listing website, and the paid social ads are part of how we market every listing.
Why should I get an inspection before I list?
So you find out about problems before a buyer does. You can fix them, disclose them, or price them in on your own terms instead of negotiating them in the middle of a contract.
What if my home doesn't sell in the first month?
We pull fresh comps every month until it sells and sit down with you on where the price stands. With a phone call from us every week in between, you'll know what buyers are saying long before the month is up.
What our sellers say
5.0 from 246 SoTellUs reviews5.0 from 133 Google reviews
“From start to finish, they were incredibly professional, responsive, and dedicated to helping us sell our home.”
“They handled every aspect of the sale of our second home with ease and kept my husband and I in the loop.”
“We always knew they had our best interests at heart as they both worked to help us sell our home while keeping our thoughts and ideas in mind. We were informed every step of the way and never felt out of the loop on any stage of the process.”
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